After seeing the catch phrase “blog tour” many times, I figured I should find out what the term meant, since “blog touring” has been a heavily touted avenue for successful independent book promotion. I did some digging and discovered that Blog Touring is not what I thought.
I thought a blog tour meant roaming around the super highway searching out book readers (in my specific case, Romance readers). In effect, a search for blogs is part of a tour, but nailing that list of romance blogs happens long before the “Blog Tour” ever launches.
The aim of an efficient Blog Tour is the same as any mass promotion: hit the target market with as many instances of the new product as possible, making it familiar—and therefore friendly—and ultimately, desirable. If something is everywhere, it must be good.
The key proponent of a Blog Tour is to line up a number of book reviews and author interviews, or any other vehicle for author/book visibility like guest posts, such that all of those posts occur within a limited time frame. Each of those posts are blasting readers with the well-designed book cover you chose, so that when they see the cover for the third or fifth time they will click on the link to your purchase page and buy the book. A blog tour is a virtual book tour.
There are now exclusive blog tour companies who will organize the above, who have done the legwork and made the connections with the reviewers. They also charge plenty for the opportunity. For most start-up indie authors on a limited budget, paying someone else to set up a blog tour is out of the question. This is precisely why there is plenty of sage advice about establishing connections and drumming up interest before publishing occurs.
The shiny new novelty of blog touring has lost its sheen of late, likely due to the above, not to mention the huge number of self-published authors slamming small-time book bloggers with their wares. I don’t blame bloggers for taking a bit of cash in exchange for reviewing and promoting. However, I’m not a publisher and I don’t have the means.
I’ve missed the boat on blog touring for the first book (and for those twelve people out there who have read it… pun intended). However, I have every motivation to seek out readers by requesting reviews wherever I can, even with the publishing date behind me. My tour will be slow and therefore more of a fizzle than a blast.
In the meantime, I’m enjoying the process of seeking out Romance readers, something I should be doing regardless.
Here are some of the Romance reviewers I have come across this week on WordPress:
(She only reviews books that one would take to the beach. Perfect. She also has a Twitter feed.)
(She reviews books, movies, TV, and loves travel. Perfect. Also on Twitter, etc.)
(She’s a mom who likes naughty romance. Avid Reader. Big following. Great!)
(She reviews Romance, Fantasy, and Thrillers. Good coverage. Yes, pun intended.)
(And finally… a link to a bigger list of Romance-specific review sites.)
I have begun the long process of review requests, and should I be lucky enough to have my novel reviewed I will either link or re-post the review here. If anyone reading this has a decent following and wants to review, let me know.
Next week I won’t be posting as I am going away for the Easter weekend.
Save the Date: Tempt the Ocean will be free for Kindle readers to download on March 31st . Read and Review the book!