I haven’t gotten my head around the right ways to promote a book, or how to find the time. I barely have enough time to write. But the truth is promotion deserves equal time to writing, if a writer has any interest in finding readers. Which I do, or I wouldn’t be putting in the effort of multiple drafts to get the story right. The time has come to consider hiring one of the hundreds of promotional services vying for my few dollars—one that comes recommended. Goodreads forums for indie authors provide some insight, though a bit of digging is required.
I have learned something about timing from my mistakes. So here’s some advice to my future self: don’t release a book during NaNoWriMo in the heat of cram-writing a new one. Also, don’t bookmark the time immediately following a first draft spew for promoting the previous book—you will be too exhausted with burn-out to bother.
I’m still grappling with the promotion of the last book, and what happens to it when I move my focus to this new one. I hate how I feel like I’m letting my characters down when I abandon the old book for the new (I hate how I miss them sometimes). It’s been a year and a half since I let that book loose on the world and I’m lost as to how to do right by it. Is there a promotional time-limit after publishing? The book doesn’t feel new anymore, and yet it would be new to most people, as few have read it. Common advice seems to dictate letting the previous book(s) piggyback on the promotion of new reads, and as the time to promote the new book is fast approaching, that role is already set.
Meantime, during the day I’m designing train cars for a TV series and at night I sit down to 18th century London. I’m lucky if I get an hour a day in London gin joint times, but at the moment I am in the back halls of a Covent Garden theatre trying to find a little privacy. I know what happens there but I’m not telling…